Charities are not always known for cutting edge marketing strategies. Many have stuck to the old ways of reaching out to donors and raising money for charities but in an increasingly digital and interconnected world, those strategies may not be as effective. Today’s charities have to invest both energy and time in developing a charity marketing strategy that is in tune with the times. A lot of that will mean embracing the internet and various social media marketing channels in order to put their messages across, build a loyal fan base and tap into the donations in order to ensure their sustainability.
A good charity marketing strategy which nonprofits could adopt relatively easily is by creating powerful and compelling content in order to draw attention to their causes. Here are some useful marketing lessons that charities can use in order to have maximum impact with their fundraising ideas:
Create Personalized Experiences
When it comes to charity donations, you are tapping into people’s hearts and not minds. Nonprofits can come with creative ways in which they can connect people’s experiences to their brands and this is generally very easy to accomplish with digital marketing platforms. For example, what have been the experiences of the past donors with your charity? How did it change their lives? When other donors experience your work through the eyes of past donors, it is much easier for them to ascertain your credibility and trust you with their money. How about creating campaigns which allow willing donors to engage personally through blog posts, videos or even personalized campaigns on the projects that they wish to fund?
Leverage Social Proof
Social proof refers to the positive experiences which come out when people realize the things others are doing. They too would want to that thing in order to gain a unique form of social acceptance. This is quite similar to personalized experiences though nonprofits can find creative ways of incorporating social proof into their charity marketing strategy. For example, testimonials of donors can be put in certain strategic pages. It is also important to encourage donors as well as the recipient of the aid to write about their experiences.
Identify the Unique Value Proposition of Your Charity and then Broadcast it
How are you different from the myriad of charities that populate the globe? Identify that unique value proposition in your charity, and explain it clearly on the homepage of your website. Value proposition should always be incorporated in the most important pages on your website. Check out Img Marketing
Get Brand Evangelists on Board
If you are going to make an impact with your charity marketing strategy, you must have brand evangelists on board. Have the face of the company that people are very familiar with. This could be your communications manager or a liaison person who is constantly in touch with your user base.
Hire a Charity Marketing Company
Not all charities may have the expertise to execute successful charity marketing campaigns. They will probably be busy running existing projects to focus on that anyway. You can hire a professional marketing company that can develop and execute strategy and also help you get charity fundraising ideas. If your charity cash-strapped and you are sitting around wondering how to fund raise for my charity, it is time to adopt a more proactive marketing strategy to steer your charity forward and help you expand your reach, impact and fundraising.